Marketing Edge Consulting

Insightful thinking, innovative solutions, passionate service, extraordinary value

Experience and Capabilities

Bruce Putterman, principal of Marketing Edge Consulting, has 30 years of consulting experience providing strategic planning, marketing consulting, market research, and marketing due diligence services to a wide range of for profit companies, nonprofit organizations, and public sector agencies. He has owned and operated Marketing Edge Consulting since 2000.

Within the for profit sector, he has consulted with private equity, Internet start-up, health care, industrial / business-to-business, consumer goods, and consumer services companies. His nonprofit experience includes education, health care, social services, human services, housing, domestic violence, museums, youth services, environmental, arts, foundations, and faith-based organizations. His public sector experience is focused largely in tourism and economic development.

Prior to starting Marketing Edge, Mr. Putterman worked as a consultant for Fox and Company, a national marketing consulting firm. During that time, he consulted for companies ranging from Fortune 100 to start-ups.  Mr. Putterman began his career in New York City in 1984, working in strategic account management for marketing-oriented advertising agencies Saatchi & Saatchi and D’Arcy, Masius, Benton & Bowles. His clients included Procter & Gamble, Tyson Foods, and M&M / Mars.

Mr. Putterman received a Bachelor of Arts in History (1982) and an M.B.A. in Marketing (1984) from Cornell University. He is an elected member of the West Hartford (Connecticut) Board of Education, serving as Chairperson from 2011 to 2014, and serving as Chairperson of the Superintendent Search / Leadership Planning Committee in 2009.  He was Treasurer, and then Vice President of the board of the Autism Society of Connecticut from 2005 to 2012.  He led West Hartford Community Television as President of its board from 1999 to 2003.

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Written by Bruce Putterman

November 16, 2010 at 1:07 AM

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